Ease your design process with Persona

Photo by Irene Giunta on Unsplash

“How making a fake user can make our design process easier?”

Yep, that is the expected reaction from reading the title. Creating persona for most people is a hassle in design process, because it is a lengthy and costly process. So why?

Lets say I making my not well-known cousin family dinner and they demand chicken, and you are thinking, “What I am gonna do with the chickens?” Then you are making the wrong one cause they don’t like your cooked chicken. We can prevent this by personifying them, like what chicken parts they like, how spicy they want, are they allergic to something, etc.

What is a Persona?

We are talking about one of the design process, not the game :)

via GIPHY

Persona is a collection of a fictional user card that represents our target user. Persona mostly consist of:

  • User information (name, age, occupation),
  • Personality,
  • Goals,
  • Frustration, etc.

All of those information then can be used to make our project following user centered design approach.

What is Used-Centered Design?

User-Centered design (UCD) is an iterative design process where the designers focus on the users and their needs in design process phases. In UCD, designers involve users throughout the design process from research and design techniques, to create more usable and accessible products for the target user.

How Persona can make my design process easier?

Photo by Kaleidico on Unsplash

Persona can make your team on the same page and avoid personal biases, because you make your team focus on specific user and not bothering other types of user that probably never gonna use our product.

When someone on your team stuck or need help to make a decision, they can refer to the project’s persona. Persona has all the information that they needed, so we don’t need to go through each user test or analytics report.

How I make one?

Photo by Daria Nepriakhina on Unsplash

Persona is not just some random user you made. You need to do:

Research

Analyzing collected user data and do research on it. Collecting data can be done via interviews, surveys, or observations with willing participants. After colleting data, do the research by observing participant mindset, personalities, and behaviors — so you can have more insight on the target user you’re looking for

Analyze

After research, we need to analyze the collected data. Analyze the data by looking for any behavioral patterns or similarities. After that, group each patterns so that each group can be represented as different core users for your personas.

Create

After long work of research and analysis, finally you can create your own personas by using the data you’ve collected and analyzed. More than one personas is possible if your project target different types of users, but make sure you team can keep their focus on the personas.

Persona Example

Using our team project persona for PPL Course Faculty of Computer Science UI 2021

Our projects persona

In our Project Persona as shown above, the user needs to search and locate documents from his Google Drive fast — and the user does not like searching documents one-by-one and Google Drive load speed does not satisfy him.

The benefits of using this persona is that our team only focus on the user that works in Startup — it helps our team to decide how the user gonna use the interface and interact with it — also how we make the application more efficient to load.

Our team UI solution

Our team designed the UI and Search Algorithm solution with the User Persona Goals, Motivation, and Pain Points in mind, i.e. he can search the documents faster because the application search the keyword through inside all files, and the UI also provide the location of the file using hierarchy for easier grasp and find — so that the user don’t need to find the files one by one on a daily basis.

To sum up, we finally know why Persona can make our design process easier, by scaling down our user scope so the team can focus on the user that really needs it.

References:

Computer Science Student of Universitas Indonesia